A lot is made of campaigns promoting different types of media on multipe platforms, but every now and then a winner comes along which is simply worth admiring.
The History Channels 'The Curse of Oak Island' does this beautifully...
Check out this super interactive digital space... totally prompting the user to further explore the topic even if they have no idea what it is all about. I mean after looking at this you'd have to look into it. Lo and behold, a TV programme which looks like it might be worth a look, because they made the effort in differentiating the marketing!
Especially in these heady days of brilliant streaming TV, this sort of differentiation makes all the difference.