Marketers and creatives have been extolling the virtues of story telling for some time now. We all know how important narrative is when looking to communicate a theme or position.
Our whole world is made up of stories, some fictional,some sadly non-fictional, however awful they are. Earlier today I was trying to think about how we can recreate the same enthusiasm and excitment in children in adults. How can we get people genuinely excited to recieve their new product in the mail, or visit that new bar or restaurant.
There is a degree of 'playing it cool' I understand, but I think there must be a way, and that way is story telling, but like it used to be.
It is #NationalStorytellingWeek and some of the wonderful mental images that come from hearing great stories are truly magical.
Rather than expect an audience to all think the same and be receptive to short, sharp, sub 5 second videos is madness. Stories that wake the imagination, encourage positive and exciting thoughts can make the difference.
If you need some inspiration you can always say Hello to us and we will tell you our story. OR click here for some inspiration from the BBC.
This from Pooh sums it up...
'I’m scared' said Piglet
'A story will help' said Pooh
'How?'
'Oh. Don't you know? Stories make your heart grow.'