There is a lot of beautiful content out there at the moment. The future of marketing is apparently all things content. Which would seem to be obvious bearing in mind how often we are online.
Latest stats put mobile phone use at over 2 hours per day, and that ain't making telephone calls. But what it is at that makes great content? Sure,smart design, snappy facts etc will always be in demand. The first infographics proved that. More important than presentation and conciseness is the actual subject matter.
If a topic is confusing, boring or repetitive, no amount of smart layout work or well edited video is going to save it. If you can make the topic interesting, 50% of the battle is won. Just check out this captivating, relaxing and beautiful video on Plankton!