There are some people that you just really want to work with, whether it is 'one day' or right now.
This is a great motivator and helps drive your business culture down certain paths. It is the 'act as if' principle, yup, got it from Boiler Room. Which was by the way Ben Affleck's best role.
The graphic designer Grzegorz Domaradzki falls into this category for Hooke and Marshall. The idea of working on a creative campaign for a traditional brand, with his creative take on it would be ace. This is what motivates us to keep upping our game and keep those ideas coming. Check out is stuff here http://www.iamgabz.com/ its awesome.
Gabz, if you ever read this, say hello!