This is Dogtanian and his friends the Muskehounds, I can't remember what the mouse is called. It may seem like a fairly random image to show when discussing teamwork, but it reminded me that very often an organisation is made up of lots of different people and departments, who all have their own agendas and desire.
Marketing giant Philip Kotler often talked about Marketing departments being involved in company strategy at an early stage in order to make sure that any defined strategy took on board all of these disparate and often conflicting ideas.
This is worth bearing in mind when starting up any new venture, before building targets and forecasts, get the marketing folk involved to help make sure you know who is wagging the dog (or the Muskehound).