We know that Coca-Cola is all about happiness.
Post after post on Twitter suggests that there are lots of happy people out there. Instagram would have us believe that active-wear and squats are the key to anyone's happiness.
Most of these posts however do highlight a self motivated drive for 'happy'.
Do products themselves do it? Does a brand do it? Do they both combined help with the happy factor?
Re-wind 25 years.... to the early 1990's. The humble Yellow Pages, now a relic of the pre-digital age, but at one point every home would have had a copy. Pretty hard to make a telephone directory make you think happy thoughts no?
Watch this and try not to feel a tiny bit happy!
The other ads in the series were just as memorable... French Polish guy, and boy standing on a Yellow pages at Xmas getting his kiss. Unforgettable creative work, making happy moments out of a book full of phone numbers.