Art : Have we been missing out? / by Oli Harris

The Dwarf Sebastian de Morra, Diego Velasquez c. 1645

The Dwarf Sebastian de Morra, Diego Velasquez c. 1645

Have we unknowingly been missing out by not using more 'traditional' art in our visual marketing?

Sure, there have been famous representations of classical images from the art world in some ad campaigns, but to what extent?

So much original and new creative is pumped out, some good, some average, but why not use iconic images that most audiences would recognise. Associating a message with instantly recognisable images seems like a no-brainer.

There might be some generational issues granted, but surely that works the other way around as well?

Look out for some old masters coming to a YouTube channel near you.