We thought it would be a nice idea to showcase marketing campaigns that we think (humbly) will be a hit in 2017. That, or they are just cool.
1st up in the #2017HM list is the 'Reveal Yourself' campaign by Bulk Powders.
The supplements space is ultra competitive, still growing and traditionally full of very ugly brands all claiming to do things that natural products really can't do. Bulk Powders are generally a refreshing company in that respect, they don't make outlandish claims and put the focus back on the customer. The images they use are one's of people making an effort, rather than posing with a ripped physique.
The #RevealYourself campaign puts a nice spin on this general line of thinking. Free shaker bottles with '2017 Reveal Yourself' emblazoned on the side remind you that the new year can mean a different you (not the new year, new me nonsense). By using the word 'reveal', the connotation is that underneath our clothes and overweight bodies we all have the potential to look good and be healthier with it.
This is infinitely better messaging than the stuff you hear other supplement brands coming out with. The onus is on YOU to improve, and they are going to try and help get you there.