Great set of ideas below from Designer Daily, the regenerating candle is so blindly obvious yet utterly innovative!
Design ideas are are an inspiration for us. These ideas are meant to help fulfil a need, or affect a change. Marketing strategy should be exactly the same.
How can your organisation effect the needs of your customers in a positive way. Can you answer all the questions they have? Can you provide them with something they will appreciate without them yet knowing they need it?
Check these designs out, it helps when you think of the needy!